The Häagen-Dazs Shoppe Company, Inc. seeks operators who choose Häagen-Dazs because
they believe the brand can help them achieve their personal and financial goals through product
excellence, superior customer service and a franchise relationship based on dedication and
integrity.


1. Request for Consideration - Applicant completes a Häagen-Dazs Request for
Consideration
online form and submits to Häagen-Dazs (by clicking on the submit button
an email is sent to a representative at Häagen-Dazs.) Based on a review of the Request
for Consideration, Häagen-Dazs determines whether to send the Applicant a Uniform
Franchise Offering Circular and Application.

2. Application Process - Applicant completes a Häagen-Dazs Franchise Application and
submits to Häagen-Dazs along with third-party verification of assets.

Upon positive determination of application and financial qualifications:

3. Franchisee Interview - Applicant will be invited to an interview at Häagen-Dazs
headquarters in Minneapolis, Minnesota.

After a positive interview:

4. Development Agreement - Häagen-Dazs issues a development agreement relating to
a specific site or a general area of interest.

5. Site Review - After identifying and analyzing a shop site, prospective Häagen-Dazs
franchisee seeks consent from Häagen-Dazs for the site. Häagen-Dazs provides forms to
guide franchisee in analyzing the location.

6. Franchise Agreement - After consenting to the desired location, Häagen-Dazs issues
a site-specific franchise agreement.

7. Construction - Häagen-Dazs approves the plans. Construction begins.

8. Training - Franchisee successfully completes the 12-day Häagen-Dazs University class
held in Minneapolis, Minnesota.

SHOP OPENS!

    "For us owning,
operating and developing Häagen-Dazs Shops is knowing we serve the highest quality product,having a name recognized world over and a franchise support team that truly works with us 24/7. All of these translate to a very healthy and happy bottom line..."

Kay and Abdul Manji
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